Marketing Tips Archives - Allison Crow

Attractor vs Enroller: A Distinction for Us Both

allisoncrow — Sun, 25 Aug 2024 17:04:42 +0000

A distinction for your consideration: Attractor vs. Enroller

Yesterday was a bingo ball day where all my ideas just bounced around in the bingo ball hopper – none fully

dropped into the final chute. I looked through some recent journals to slow down and connect with my own wisdom.

I came across a note to myself that reminded me, in my coaching practice, I am an

ATTRACTOR

not an

ENROLLER

It was just the SELF-TRUST reminder I needed.

ENROLLER is the formula for what many of us are taught to do in sales—to get people to go through a sales funnel that leads to a sales consultation, where the goal is to “convert” the prospect to a client. Then, handle and overcome objections and close the sale.

This can be effective for many salespeople, but it is also what feels disingenuous and smarmy to others.

ATTRACTOR is a way of being and marketing that feels more natural to me and encourages responsibility and self-trust in potential clients. Yes, I have expert skills, AND the client’s concerns and objections are considered and valid. A right fit is more important than “closing the sale.”

It is often unclear what I do or offer professionally, and I’m sure I leave money on the table. I know this is not the best sales practice (I taught sales for YEARS).

I am quirky and strange, and when potential clients call, if they are with someone who doesn’t know me, isn’t familiar with me, or hasn’t seen or heard me speak or teach, it is always AWKWARD. Even referrals from beloved clients can be strange – not because of the other person but because of me. I’m weird. And I’m incredibly nervous, and my “sense of being perceived” rises when I’m around new people.

Last year, I had a series of “cold discovery calls” that I think came through tiktok, which was so awkward. I was awkward.

Coaching is not a mechanical process for me—it’s a relational process, and I’m weird at the beginning of relationships, even if I don’t want to be. Hello AUDHD.

I can now see it’s a bottom-up process, and I desire that both ways. I’m probably not your best fit if you are a top-down linear thinker.

Most, not all, of the people I work well with have known and “followed” me for years. Sometimes ten or more years – The quiet watchers routinely come out when THEY are ready and say, “I want to work with you.” They are the ones that end up in transformative years or more long engagements – doing deep inner and outer work. By the time they go to my coaching page and request a connection and discovery session – they know they want to work with me in the direction of their dreams and well-being.

I know I’m not super direct, and, when you are ready, I’m here, and we can talk and create a custom program for you.

I shared this because this week, I was able to help a client see that they are more of a Gardner in their business, too, not a machine. What I call “capitalism brain” is a subconscious influence that always pushing the machine. But there IS a place for those of us who are gardeners to cultivate in our lives and work.

Maybe you need to be reminded that you are a gardener, and you can do what you do. You can keep sharing your heart, showing your work, and making warm invitations, and the right clients will bloom at the right time.

Enroller or attractor – one is not better than the other, but one is more authentic to me and more congruent with my system and my way of being and creating in the world.

Remember who YOU are, and go do your thing!

The post Attractor vs Enroller: A Distinction for Us Both appeared first on Allison Crow.

Business Check: Market Update & Tips To Support You

Elyse Rich — Sun, 02 Apr 2023 13:58:02 +0000

I’m Allison Crow and we are interrupting your often frequently deep and emotional philosophical personal development contact for a business check.

This is a podcast for business owners.

Welcome to those who aren’t business owners. If you listen, that’s fun!

I’m gonna be discussing what I’m noticing in the market, right!?

What I’m noticing in the economic climate, what I’m noticing in sales and what some of my research and peers are showing me around sales.

Then the second half is things you can do to shore up and be successful in a shifting economy and a shifting market.

Love,

Allison

_________________________________________________________________________________________

Resources:

Apply to become a member of the Soulies Self-Leadership Coaching Membership, where we have weekly life and business coaching calls for small business owners and a community of Soul-Full humans doing this thing called life.

Book a One on One Connection/Discovery Session

Support Rescue Dogs:
texasbostons.com

The post Business Check: Market Update & Tips To Support You appeared first on Allison Crow.

Struggling with the Social Media Marketing Machine

allisoncrow — Fri, 17 Feb 2023 17:16:25 +0000

An insight about my creative process that may point you to insights about your own creative process:

When I openly acknowledge the hard and I can compassionately witness myself and even the tiniest of suffering, the hard often lifts within a few days.

It is a part of accepting the both/and – of living in the Wild Edges of Being Human.

PS TL/DR people move on. I’m not here for your dopamine hit; my writing is here to help me and then you think differently and change your life.

Current Hard:

In my current facebook memories – are the promos and images for the course I used to teach called Share Your Heart: Show Your Work – a delightful and helpful course about authentic marketing on social media. The course was reverse-engineered from what delightfully worked for me in the first 7 years of moving my business online after leaving corporate.

I LOVED and enjoyed my relationship with social media.

And currently -I don’t feel that love. I am aware that my lenses are cloudy and the “lens cleaner” is in my own hand, not outside of me.

Since 2008 I have created and shared prolifically online. Since even before that, if you count my blogspot blog.

I do love to write and to process and share with words.

I did thousands of live videos and have recorded almost 200 Podcast episodes. For the last four years, I have written and then published a book from my heart.

For most of that time, it was effortless – truly 98% spontaneous overflow of my precious yellow heart .

And that Sharing My Heart and Showing My Work allowed you all to get to know me – and many of you – hundreds – stepped forward to work with me in some way. It never felt like selling.

Recently, I have inner parts that are overwhelmed and irritated, and deeply sad about the extreme parts of crappy capitalism. My brain can’t unsee the patterns of greed. I, like many of you, often feel the burnout of crappy capitalism and the burnout of shitty social media. And yet, here I am, a capitalist, selling a high-fee service – a luxury. And my revenue has become reliant on me “Sharing My Heart and Showing My Work.”

“Content creation” in order to….. SELL has been repulsive to me. I feel like I’m standing in a house of mirrors and can’t escape it. Go viral, get followers, convert in your DMs, do this reel, do that tiktok, get famous on booktok…….

Be in the world, not of the world, became a mandate instead of an opportunity.

Of course, instead of letting it rest, I wrestle and inquire with that repulsion; I judge myself and become hard on myself – not mean, but certainly, I put pressure to come to a conclusion.

My discernment has gotten foggy, and I’ve slipped into full-on waiting for people to ASK to hire me. It’s been easier to judge others for not choosing my credibility and value than it has been to stand in it and make offers.

In writing this and speaking with my friend Jeanine – things are already starting to clear up. It makes perfect sense that those muscles would atrophy after the year I had last year. Grief and a heart attack will do that to you.

The questions I’m tenderly pondering in this content creation marketing kerfuffle:

What do I truly desire?

What would feel fun?

What obligations could I release?

What if I didn’t give SO much..what if I let less be more.

What’s possible in business and networking relationships away from social media?

What in the garden of my business is ready to be uprooted and released, what just needs some pruning, and what needs to be planted, anew?

And for now, I’ll end right there and just BE.

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Tool for Remembering Your Head and Heart in Business

allisoncrow — Wed, 01 Feb 2023 15:59:11 +0000

In this post: Tools to help you remember your professional credibility while being a heart-centered human, or to remember your heart if you can get head-bound.

All those years ago, when I told my boss, “I’m not leaving you; I’m moving toward me,” I left and started an LLC called Soul-Full Living. Systems without heart and soul suffocated me, so I set out to create what I needed.

As early as 2nd grade, I could see Human Hearts that the structures and systems glossed over. Once I’d spent a few years in a business culture that pursued profit at all costs, I knew I had to step out to help others, and myself create a business that didn’t suck the soul out of our being.

In the world, not of the world Isn’t that the saying?
A client called me this morning for some help with enrolling for the last few spots for a program she is offering. Taking a breath to remember that the head could be unbound by connecting to the heart – I helped her with a few strategies for connecting and soulfully marketing her offering.

“You’re so good at copywriting,” she said.

“Actually, I’m not,” I replied, ” What I’m good at doing is dropping beneath the head and structures and SEEING the hearts of my people and talking about that.”

Cultivate a balance of Head and Heart in your business, and you can’t help but thrive. I spent most of 2022 in my heart- holding the heart of my family, my dogs, my clients, and myself. It was what the season called for. I put my professional panties on the shelf for a season to tend to life. As life settles back in, it’s time to bring the balance back. Pro Panties ON!

Useful Tool: Create a Poster for YOURSELF – of the values that beat in your heart on one side, and then inventory your credible professional self on the other. I see head people forgetting the heart, and I see heart people forgetting their credibility.

The head and heart make a powerful partnership if you intentionally cultivate the two.

Here’s my poster.
Now make one for yourself and keep it somewhere VISIBLE to remind you of who you really are and the skills you have.

💛, Allison

#heartcenteredbusiness #humanleadership #soulfulwork #connecttoyourheart #rememberyourcredibility

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Just Hit Publish

allisoncrow — Sun, 09 Oct 2022 15:26:38 +0000

If you knew how much you sharing your heart and showing your work impacted people in the best way- you might share more.

But a part of you wants the validation and instant feel-good. I get it. Trust me.

When you create and release something, even imperfect, into the world—- it grabs the wind and goes. You don’t have control over that.

Creativity is life.

You want the result without the creative practice.

Here’s what’s funny. My last recorded podcast (other than today’s episode) was on 8/28- the day I had a heart attack.

Zero episodes in the last six weeks.

Up 24%.

Just hit send/post/publish.

Ps. Today is the final episode of The Better Life Better Work Show. Tune in to that episode today, and next week our new show begins.

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